Sunway Property launches Sunway Majestic with 70% of buyers from Malaysia, 30% from Singapore
According to a private research study by Milieu, commissioned by Master Community Developer Sunway Property (June 2025) to determine Singaporeans’ interest rate in Johor properties, almost half (48%) of examined property seekers are considering Johor Bahru for their next purchase– 83% of whom already own property in Singapore.
Johor is taking advantage of major plan and facilities catalysts. The Johor– Singapore Special Economic Zone (JS-SEZ), formalised earlier on this year, is expected to attract significant investment and trade flows. On the other hand, the RTS Link, linking Bukit Chagar (JB) to Woodlands (Singapore) by late 2026, will trim cross-border trip to simply 6 minutes.
Sunway Majestic is also portion of Sunway Property’s The BIG Deal campaign, featuring 16 Signature Projects and New Launches across Klang Valley, Johor, Ipoh, and Penang. Running from currently until Nov, the campaign offers RM10 million in funds benefits, along with special packages and buyer motivations.
Investors to day show Johor Bahru’s cross-border account, with 30% Singaporeans and 70% Malaysians (of that 60% work inside Singapore). Purchases are mostly for own stay (70%), with 30% for financial investment.
Sunway Property has already released Sunway Majestic, its first development in Johor Bahru City Centre (JBCC) and the city centre’s very first SOHO flats. With freehold period, a place just 3 kilometres from the upcoming Johor Bahru– Singapore Rapid Transit System (RTS) Link, and next to Sunway Commercial Square, the property is purposefully placed for both own-stay buyers looking for city-centre advantage and investors looking to catch cross-border leasing need.
” Homebuyers here are discerning and think long term,” said Gerard Soosay, Sunway Property Chief Executive Officer (Southern Area). “Johor Bahru’s appeal is actual, however assumptions are higher: communities must be secure, connected, and versatile to cross-border lifestyles. That is the criterion we are developing in the direction of. Our duty as Malaysia’s Master Community Developer is to fulfill this developing landscape with a lasting view, co-investing in the locations we develop and staying real to our promise of being With You For Generations.”
The development includes multi-tiered security systems. Connectivity is enhanced with a dedicated transportation services to the RTS, a sidewalk connection to Hutan Bandar, and access to neighboring malls, academies, and medical care facilities. It is adjacent to Sunway Commercial Square, a retail center for shopping and dining to be handled by Sunway Malls.
Sunway Majestic notes Sunway Property’s first development in JBCC and the city center’s first SOHO apartments. Sunway Majestic has 1- to 3-bedroom SOHO units commencing at RM400,000, with the choice to personalise under Sunway Property’s distinct Design to Own concept. This price point sits well just within the range sought by 72% of reviewed buyers (RM1 million and listed below), the Sunway press release says.
