The Great Room workspaces to be rebranded as Industrious
The three new areas schedule to start in the city-state this year are at Keppel South Central on Hoe Chiang Road, Shaw Tower on Beach Roadway, and Stamford Place and Stamford Road.
Laborious strategies to expand its Apac folder by greater than 50% over the next 12 months, including the starting of three brand-new locations in Singapore this year. The pipeline is part of a wider global growth, with the company aiming to open more than 60 brand-new locations worldwide in 2026.
The Great Room also currently runs 2 locations in Sydney, Australia; 2 in Bangkok, Thailand; and just one in Hong Kong.
Real estate under hospitality-led work environment contractor The Great Room– covering Singapore, Hong Kong, Bangkok and Sydney– will use under the Industrious brand, starting July 1.
” At the core, The Great Room and Industrious share the same belief that work need to feel human,” states Su Anne Mi, managing supervisor for Industrious Apac and co-founder of The Great Room. “That approach is what specified The Great Room across Apac, and it continues under the Industrious brand name.”
The action will unify Industrious’ Asia Pacific (Apac) places, formerly operating under The Great Room, into its global network, the business said in a June 17 release.
The Great Room currently runs 7 areas in Singapore, including workspaces at One George Street in the CBD, Ngee Ann City on Orchard Road, and Raffles Arcade on North Bridge Roadway.
” Creating a single global brand unifies our group and members around the primary values that have always specified us: premium hospitality, attractive style, and a real sense of belonging,” adds Gentry Long, head of state of Industrious.
The rebrand comes four years after US-headquartered Industrious– now a unit of CBRE– obtained homegrown The Great Room in May 2022. CBRE acquired complete control of Industrious in January 2025.
